In the game you are an archaeologist and scientist who studies and researches the history of the Vikings. But, at the same time you are a business man, because to get funding for the excavations you need to arrange exhibitions concerning the Vikings – all around the World.
It’s very useful to invest to the exhibitions and try to get as much audience as possible. So you can get a fair financing for your exploration travels. The labor force may be expensive in some places depending on the country. Also the exhibition premises may be expensive, but accordinly the amount on possible audience is bigger and even more solvent. Do not make the prices of the admission fees to high, because then many of the potential public might stay at home! Or maybe go to an exhibition arranged by a competition...